Amanuel Bekele

Amanuel writes about the research on persuasion: what it shows, and what it does not. He also writes on Medium, Substack, Quora and X.

Articles

1. The Three Appeals: Why Aristotle Still Wins Arguments
2. The 93% Myth: What Mehrabian Measured
3. Cialdini's Six (and a Half) Levers of Influence
4. The Two Routes to Changing Someone’s Mind
5. The First Number Said Out Loud Anchors Everything After